How to Market to Your Holiday Shopping Customers

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For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing how to get your business ready for your holiday shopping customers. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.

Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. You can celebrate Small Business Saturday on November 30, 2019. Today, Kim and Jerrilynn talk about how to use Small Business Saturday while marketing your business. As an entrepreneur, you'll learn how to get ready for the holiday season and how to create an ongoing mad dash for your customers so they can buy beyond just the holiday season.

While marketing to your target customers for the holiday season, remember to always identify who they are and what are their needs. In this way, you can define what they need so you can meet their needs.

PMB Nuggets shared by Kim and Jerrilynn about holiday marketing:

  1. Set up an email marketing campaign so you can keep your customers updated on the latest services or products for the holidays.
  2. Great marketing strategies to use during the holidays are contests, questionnaires, discounts, and giveaways.

Learn more about the resources mentioned:

Listen to the rest of the Small Business Saturday podcast series:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

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Podcast editor: Christopher Wright –

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