Create online courses to easily capture your target customers

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What would it look like if you could create online courses that attracted your target customers and helped you convert them to loyal buyers? By developing online learning, you can gain the opportunity to share your knowledge with your target customers.

Whether you call it online courses or learning online or e-learning, it's all the same. Each of these allows you to create an online environment where you can teach others by sharing your knowledge. And by sharing your knowledge, you can enrich your target customer's awareness about your given topic.

According to Forbes,

E-Learning is the future. Market research firm Global Industry Analysts projected “E Learning” would reach $107 Billion in 2015 and it did. Now, Research and Markets forecasts show triple the revenue of 2015 – e-learning will grow to $325 Billion by 2025.

Don't you want to create online courses so that you too can earn some of this money?

How to create online courses?

create online courses - kim beasley - pamper my businessNow that we know why you should create online courses, let's take a look at how you can do this. Empowering others by sharing your knowledge is a way to connect to your target customers and convert them to online buyers. Although there are many tools available for you to use to build your courses, it's important that you try different ones until you find one that fits your teaching style.

As we created our Website Coaching Academy, we found that it helps to create a basic outline and to follow it. The outline made it easy to create the content and to stay on target. Below are things we kept in mind when developing a strategy as we created our online courses. These tips are provided by

  1. Define the problem: identify the issue that your customers need so you can provide a solution for it.
  2. Smoke test: validate your idea to see if your target customers are looking for this solution.
  3. Outline your course: determine learning goals that you want your students to gain.
  4. First-class of students: Before releasing your course to the public, start with a group of beta students who can “stress test” your course. Also, start creating a community where you and your students can communicate privately.
  5. Validate, reiterate, and validate again: always have in mind that you will tweak your product during the beta stage, so that you can have a better product to present to the public.

Since we now have a basic list to follow, let's take a dive into checking out the tools available to create online courses.

What tools are available to create online courses?

create online courses - kim beasley - pamper my businessThere are way too many tools to name so we will limit the list to five for you to checkout. Keep these things in mind when searching for your “perfect” online course creator:

  • Can you add your Branding to your online course?
  • Does it allow you to create a Community for your users?
  • Can you create Multiple Courses using the tool?
  • Can you set up an Affiliate program so that you can reward your users for helping promote your course?
  • Are you able to create a Survey/Quiz so that you can assess your users?

This list is a few questions that you can ask about tools you may want to assess to see if they can help you create online courses.

Here's a shortlist of tools that I assess to see if they would meet my needs. Check out all of them and then leave a comment below to let me know what you think.

  • MemberVault: Everything you need to host your courses, memberships, challenges and much more. Easily increase sales, boost engagement, build relationships and identify your best leads. Simple pricing for your needs. We are certified partners with MemberVault.
  • Zenler: Course Platform has been built from the ground up and is entirely centered around sales and marketing.
  • Mighty Networks: Bring together your content, community, and online courses all in one place. Sell subscriptions. Connect your people. Launch Online Courses.
  • Thinkific: Create online courses and membership sites with Thinkific and feel confident that you've got the easiest technology and the best support in the industry.
  • Teachable: Use Teachable to share and monetize your knowledge. And Teachable will help you every step of the way because your success is their success! Everything is teachable. Unlimited courses. Effortless setup.

As mentioned, this is a shortlist. If you are aware of additional resources that can be added to this list, please feel free to leave a comment to let us know. Some links may be affiliate links and you can find out more on our Disclaimer page.

What should be included in an online course?

pamper my business - create online courses - kim beasley

This is a great question too and we are going to take a look at what makes a successful online course. What you put into an online course is very important because you want to make it easy for your students to learn from you.

Let's take a quick look at the seven key components of a successful online course:

  1. Getting started section – this is where you can introduce and explain your course to your students. Also, giving them a guided tour through your course is helpful so that they can learn how to best use it and increase participation.
  2. Research, high market demand, and perfect topic. Start with researching the topic you want to cover. Then, make sure that it has a high market demand by your target students. Once you have refined your topic to be the “perfect topic,” create your content.
  3. Create content that speaks to your students' learning style. As you create content, make sure that you include components that will allow students to use their best learning style. According to Prezi Blog, there are four learning styles:
    1. Visual Learners: Prefer to see info and to visualize the relationship between ideas. Give them charts and graphics, make your [online course] highly visual and show the relationships between your various points.
    2. Auditory Learners: Prefer to hear info rather than reading it or seeing it displayed visually. Auditory learners like to recite information out loud to remember it; give them a chance to repeat your points back to you by asking questions and calling for audience answers.
    3. Reading/Writing Learners: Learn best when – you guessed it – reading and writing; interacting with text is more powerful for them than hearing or seeing images. Give these kinds of learners written “Quizzes” that give them a chance to write down what they have learned; present them with annotated handouts of your presentation, so they can read along with you.
    4. Kinesthetic Learners: Hands-on, experiential learners; they learn best by doing. Sprinkle in a few exercises that get your audience to stand up and move around in order to demonstrate or experience certain points (i.e. role-playing); you can also ask Kinesthetic learners to write things down in order to remember.

Incorporating these four learning styles into your online course will help you reach all those who are interested in your topic.

Final words about creating online courses

We love working with entrepreneurs to help you develop your online courses. If you feel that you would like to talk to us about hiring our team to create your online course, please reach out to us via our Contact page or send us a message via live chat in the lower right corner.

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