Why It’s Important To Optimize Your Website For Mobile

Why It’s Important To Optimize Your Website For Mobile

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CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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So, you've heard that it's important to optimize your website for mobile but you don't have any idea where to start. Then, we are glad that you have found this article because it will help clear up the confusion about mobile optimization for your website! As you work on optimizing your website, don't be afraid to try out different techniques because you can always tweak your efforts to see what works best for your website.

Why you should optimize your website for mobile

optimize your website for mobile - pamper my business - kim beasleyOK, have you heard of needing a responsive website? A responsive website means that no matter what computer or device your website is viewed on, it displays easily and clearly. This is just one of the things that you need to keep in mind when you optimize your website for mobile.

One of Google's help guides shares the following about why it is important to optimize your website for mobile:

  • Mobile-friendly sites show up higher in search results
  • Mobile searches make up more than half of searches on Google.com
  • For many advertisers, the majority of traffic comes from people on their mobile phones
  • If your site isn't mobile-friendly, visitors are 5 times more likely to leave

With these reasons, you can see that Google wants you to learn why it's important to optimize. Check out this page that Google created to help you test your site for mobile speed.

What are essential tips about website mobile optimization

optimize your website for mobile - pamper my business - kim beasleyNow that you understand why it's important to optimize your website for mobile, let's take a look at what you can do to get started. There are many ways that you can optimize your website, however, for this article, we will provide basic things that you can do to begin your efforts. We didn't want to overwhelm you with highly technical jargon. 😎

According to Moz, “Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.” Alright, now let's take a look at each of these suggestions to see what you need to do to optimize your website.

  • Responsive site design: Make sure that your website can be displayed clearly on mobile devices and simply our mobile design.
  • Site structure: Ensure that it is easy to understand how your site flows and make it easy to get from one page to the next.
  • Page speed: Create a fast loading website so that your pages will display quickly.
  • Use Schema.org: Using Schema.org can help improve your website by creating structured data markup which can help search engines to better understand the information on your website.
  • Optimize for local search: If you want to be found in local search results, then establish your website for local search by including your city and state in your site's metadata along with adding content to your pages with local area details.

How to optimize your website for mobile

optimize your website for mobile - pamper my business - kim beasleyYou've learned the “why” and “what” about optimizing your website for mobile. Now let's take a look at how you can do it. According to Quickspout, here are 10 tips that can help you make your website mobile-friendly.

  1. Install a responsive theme
  2. Simplify your menus
  3. Keep forms as short as possible
  4. Clearly display your CTAs
  5. Include a search function
  6. Make customer service easily accessible
  7. Eliminate pop-ups
  8. Avoid large blocks of text
  9. Prioritize speed
  10. Get ahead of the curve with Accelerated Mobile Pages (AMP)

If you need to learn how to do any of these, please feel free to check out the article by Quicksprout, that's mentioned above, for more details.

Final words regarding how to optimize your website for mobile

As you implement the instructions in this article, keep in mind that you should always monitor your progress. If you have questions regarding this article, feel free to contact us via our webchat at the bottom of the screen or you can reach out to us via our Contact page.

 

Great Tips For Link Building To Improve Your SEO

Great Tips For Link Building To Improve Your SEO

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CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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As a business owner, you are probably doing everything you can to optimize your website online but would you love tips for link building that will help you optimize. You may have your keywords set up and are creating engaging content for your target audience. But, did you know that link building can improve your SEO efforts? You might not even know what link building is because of how complex it may sound. But don't worry, we will break it down for you with tips for link building!

What is link building?

Link building may sound complicated, but it is actually very easy to understand. Link building means placing your website links on other websites to drive traffic back to your site. Also, you may agree to collaborate with others and choose to link to each other's websites. Link building can enhance your website authority on search engines and within your industry. However, you can't just start sharing your site links on any website.

It's important for your link building efforts to center around what is called “dofollow” links. The “follow” links can drive search engines your way through a backlink to your website. If you have “nofollow” links, then search engines won't follow your links and it may affect your ranking.

But why is all of this important and is it necessary? Well, of course, it helps your search engine optimization efforts! According to Moz, “the more high-quality websites that link back to you, the more likely you are to rank well in search results.” Keep reading for tips for link building.

Link building example

tips for link building - pamper my business - kim beasleyFor instance, let's say that Pamper My Business wrote a guest blog post for your website. In the blog post, we reference pages from our website and link back to them. This is a great example of link building because we are linking back to our website! Now, the essential thing is for those backlinks to be “dofollow” links. The key to the backlink strategy being successful, in this situation, is that the backlink is a “dofollow” link.

The results will introduce Pamper My Business to your audience, allow us to share our knowledge on your website, and increase our target audience. If Pamper My Business wants to make it a collaborative opportunity, then we would be open to having this same website create a blog post for our website and then have a “dofollow” backlink to their website.

Tips for link building

To increase your knowledge about link building, we wanted to share tips for link building that will be easy to implement and understand! We love using acronyms to help us remember important things. So for this list, we will use the acronym T.O.P.S. to help you get to the top with a link building strategy. Some of the easy SEO link building tactics include:

  • Targeted Outreach: share your content, products, or services with potential collaborative peers, leaders, or influencers in your community or industry. Communicate how your business can be helpful for their target audience.
  • Guest blogging Opportunities: this is one of the easiest tactics to follow! Contact a website owner who has a blog in your niche. Then provide a proposal for a blog post that you could write for their website. Make sure that you research their blog post so that your proposal is beneficial to the blog owner and their target audience. Ensure that they will all you to include “dofollow” links back to your website.
  • Perform broken links testing: read blogs from your industry and click on links you find. Along the way, you'll find a broken link, and this can be a great opportunity for you! You can create a similar piece of content and pitch it to the blogger. They will be happy you caught a broken link and provided them with content they can replace it with.
  • Share your content in interesting ways: Create a plan to share your content, blog posts or pages, on external websites that will allow you to have a “dofollow” backlink. A really great resource for “dofollow” backlinks is Pinterest! According to the article, “How to get a DoFollow backlink from Pinterest,”

    The DoFollow link from Pinterest is a very powerful backlink for SEO. It is great for link diversity and gives your site a strong link juice, since Pinterest has a domain authority of 93.

    Pinterest is almost a search engine in its own way. You can repurpose your content, such as making a blog post into an infographic or video and uploading it to Pinterest. Add your SEO keywords and a link directing it to your website, and you can direct your target audience there (plus also increase your engagement!).

Final words about tips for link building to help SEO

Link building is just one of the many things you can do to improve your search engine optimization efforts. However, it does take some time and dedication, and it is an online business growth activity you should plan on doing continuously. If you would like to receive coaching about link building and other SEO strategies to optimize your website, then check out our DIY Website Optimizer course! You can also reach out to our team via our Contact page to send us a message about hiring us to optimize your website for search engines.

Hey Google, How do I learn how to optimize my website for voice search

Hey Google, How do I learn how to optimize my website for voice search

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Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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Have you ever wondered about how to optimize my website for voice search? Are you open to learning how to optimize your website for when someone uses a mobile device and says “Hey, Google” or “OK, Google” or “Hey Alexa”? Then let's take a dive into Voice Search to see how you can easily optimize your website for it.

What is voice search?

optimize my website for voice search - pamper my business - kim beasleyA simple explanation of voice search is that it happens when a computer or mobile device is used to conduct a search using voice to control the process. Although there are more technical explanations, we will keep it easy to understand. That way, we can dive into explaining the high-level overview regarding the importance of the question, “How to optimize my website for voice search?”

According to SearchEngine Journal, “By 2020, up to 50% of all search activity will be conducted by voice. Businesses must start preparing and optimizing for voice search in order to get ahead of the curve.” With this in mind, it's time for us to take a look at what makes up voice engine optimization. Let's check out a few ways you can do this by sharing tips from SearchEngine Journal:

  • Optimize your business listing. This means that wherever you have your business displaying online, then you need to make sure all of your information is correct.
  • Speed up your website. Slow websites are a no-go for website visitors (views). You can lose more views by having pages that load or display very slowly.
  • Your new content strategy: Focus on Questions. One of the top ways to create content is to answer FAQs on your website. You can create FAQ pages or sections on your website.
  • Your new content strategy: Provide Answers. Creating video snippets is a great way for you to provide answers. If you create videos and post on YouTube, make sure you point back to your website.
  • Test it. Check your website against voice searches to see what you need to do to improve your results.

As you apply these tips to your website for voice search, make sure you track your efforts so that you can assess if you need to tweak any parts of your efforts. For businesses trying to grow your visibility online, it would be a good idea to concentrate on creating featured snippet content like the FAQs and videos mentioned early.

Learning how to optimize my website for voice search

optimize my website for voice search - pamper my business - kim beasleyOne of the keys to optimizing your website for voice search is that you incorporate conversational words. According to Neil Patel, keep in mind that…

On mobile, the searches are a conversation with a virtual assistant. Artificial intelligence powers voice search engines, and it becomes smarter with every conversation … If you use voice search, you will probably ask a question, like “Which restaurant serves dinner now?”

From this perspective, as you are working on optimization tasks, be ever-ready to tweak your efforts. Now, let's get started with learning what it takes to answer your question, “How do I optimize my website for voice search?”

  • Optimize your website for local content search. Remember that your target customers may do a lot of their searching via a mobile device and thus, you want your website to come up when they look for “near me” results.
  • Claim your Google My Business listing. By doing this, it can help you show up in Google search more prominently for your keywords, especially if you have optimized your listing for your keywords.
  • Make sure that your website is fast-loading. Speed is important for websites, especially on mobile when using voice search. To test if your website is optimized for speed, use Google's PageSpeed Insights.
  • Incorporate structured data into your website. Simply put, structured data is the same as schema markup and it can help give you an edge over your competitor, doing it may not affect your Google rankings. This is coded into your web pages so it's a bit technical.
  • Ensure that your website is mobile-friendly. You can find out if your website is mobile-friendly by using Google's Mobile-Friendly Tool which will test your site. The results of this test will let you know your outcome and it will also provide tips for improvement if necessary.

Final words about how to optimize my website for voice search tips

Voice search is not a fad and taking action now to optimize your website for it is very important. If you would like to receive coaching about optimizing your website, feel free to check out our DIY Website Optimizer course. Or just reach out to us on our Contact page to send us a message about hiring us to optimize your website for Google search engine.

3 Simple reasons you need website live chat to engage

3 Simple reasons you need website live chat to engage

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CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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Excitement is in the air about adding website live chat so that you can engage with your website visitors! It's exciting because live chat allows you to easily engage with those who visit your website.

We want to share 3 simple reasons why you should add website live chat and how live chat can help you get connected. Then, we'll share how you can stay connected with your live chat participants.

According to Intercom,

Having conversations with your website visitors really does pay off. According to our data, website visitors are 82% more likely to convert to customers if they’ve chatted with you first. What’s more, their accounts are worth 13% more than those where the business didn’t have a conversation before sign up. Leaning into real-time conversations isn’t just a nice-to-have, it’s great for capturing and converting website visitors too.

Wow! We love seeing that customers are more likely to convert when you have a website live chat in place!

Let's dive into the 3 reasons to have website live chat

To start, “the chatbot market is estimated to reach $1.25 billion by 2025, up from $190.8 million in 2016 — meaning a compound annual growth rate of 24.3%.” (Forbes, 2019). We believe that this statistic alone is an important reason why you should integrate live chat into your website. However, we have three additional reasons why you should integrate live chat into your website:

  • Reason 1: to engage visitors with website live chat
  • Reason 2: to increase mailing list subscribers
  • Reason 3: to learn what's on the minds of your target customers

These three are not the only reasons why you need website live chat, they're just a starting point.

Reason 1: Engage visitors with website live chat

website live chat - pamper my business - kim beasleyWe began with this reason because interacting with your website visitors is a way to keep them on your website and to keep them coming back. With website live chat, you can ask them questions, share links with them, and you can even share coupons or free downloads. There are numerous ways that you can engage with your website visitors!

Keep in mind that you can actually set up automations that can interact with your website visitors via website live chat, even when you are away. This type of live chat engagement is usually done via AI (Artificial Intelligence) or when you have set up after-hours automation. Either way, it will allow you to engage with your website visitors.

Here's a cool statistic: “55% of respondents say they would most enjoy getting an instant response and answers to simple questions from a chatbot (The State of Chatbots Report, 2018). Now that's a really great reason to engage via website live chat with your visitors.

Reason 2: Increase mailing list subscribers

pamper my business - website live chat - kim beasleyDepending on the live chat software you choose, you can actually prompt your website visitors for their email address. Of course, you will need to make sure you receive their name and email address to add them to your mailing list before you actually add them. Below is a sample conversation that could happen between an agent (we call our Happiness Coordinator) and a website visitor.

  • Happiness Coordinator: Hi, welcome to our website! I'm Kimmie your Happiness Coordinator! We would love to learn if you have any questions about website optimization or website live chat.
  • Visitor: Hi, I'm new to your website. Where do you suggest I start?
  • Happiness Coordinator: Great question! May I have your name so that I don't call you “hey you?”
  • Visitor: Candance
  • Happiness Coordinator: Thank you for sharing! If you don't mind, I would love to be able to email you our chat when we finish. May I have your email too?
  • Visitor: candance@companyname.com (Note: this email is fake for the purpose of this example)
  • Happiness Coordinator: Thank you again. Now to answer your question, we have a section on our website called Getting Started which can help you learn about all the different areas of our website. Here's a link to our Getting Started section: https://helpcompany.com/getting-stated (Note: fake URL too)
  • Visitor: This is great, thanks
  • Happiness Coordinator: Do you have any additional questions for me?
  • Visitor: How can I get back to this chat once I finish the Getting Started section?
  • Happiness Coordinator: Just check your email later and you will find an email with this chat in it with a link to rejoin this chat. You can also reply to the email and it will add your reply to this chat too. Is there anything else I can help you with?
  • Visitor: No thanks, I'm good for now. I'm heading over to the Getting Started section.
  • Happiness Coordinator: Awesome! Have a great day! 😀

Did you notice how one of the first interactions was to ask for the email address? This is key to helping the growth of your mailing list. By asking for the email, you are getting permission to email the website visitor. When you do email the visitor, make sure that there is an automatic statement at the bottom of the follow-up email that goes something like this:

Thank you for choosing to share your email address with us. We have added you to our mailing list which is how you were able to receive this follow-up chat message. If you choose to be removed from our mailing list, we understand and you can click here. Otherwise, keep watching for our emails that will be packed full of tips, tools, and techniques that will help you optimize your website!

By adding this statement to your email, you are giving your website visitors a way to unsubscribe if they want to and you are letting them know what to expect when they receive an email from you in case they choose to stay.

Reason 3: Learn what's on the minds of your target customers

web live chat - kim beasley - pamper my businessWhen someone takes the time to visit your website and chooses to engage with your website live chat, that means this person just might fit your target customer persona. If this is the case, it is a good idea to find out what's on their mind by asking additional questions during the chat. Such as…

  • What is the biggest challenge that you are currently facing in your business?
  • How did you find our website?
  • If you were searching, what words did you type in that lead you to our website?
  • Which of these would describe you (provide 3 options that would lead them to one of your services, i.e., DIYer, Group coaching, 1:1 coaching)?

As you ask questions similar to these, make sure that the questions tie into you leading your website visitors to your services or products. Don't be overly aggressive when communicating about your services or products. Just do a surface share that leads them to a link on your website where they can find out more information.

Below are a few of the resources that we've tested:

Final words about website live chat

In keeping with all that we have shared, we thought it would be great if you had an online marketing database you could search to check out website live chat software. It's a great resource and it can be found on GrowVisibility (sister website). If you want to reach out to us and hire us to set up your website live chat, feel free to send us a message via our Contact page.

ContentStudio Podcast Offer – Social Media Management Tool

ContentStudio Podcast Offer – Social Media Management Tool

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CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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ContentStudio is a social media management tool that can help you streamline your social media and content marketing efforts. If you are looking for a tool that will help you simplify your process of handling social media, then ContentStudio is the perfect social media management tool you need!

Why use ContentStudio as a social media management tool?

social media management tool - contentstudio - pamper my business - kim beasleyThe benefits of ContentStudio include the following aspects, according to their website:

  • Discover: Find, analyze and share top-performing content for any topic or industry.
  • Planner: Plan and collaborate with your teams on an intuitive editorial calendar.
  • Publisher: Schedule content to all of your channels and networks from a single place.
  • Analytics: Track KPIs and measure performance across all the channels.

As you can see, using ContentStudio as your social media management tool is a great way for you to get organized. ContentStudio is a great tool to unite all of your efforts for content marketing which includes blogs, social media networks, and even newsletters. It even helps you refine your team's workflow.

What are some of the key features of ContentStudio?

Now let's take a look at some of the key features of ContentStudio so that you can better understand how it can be used to enhance your marketing efforts. Links will be included below to pages on the ContentStudio website so that you can learn more about each feature. Remember, to receive the special discount, you will need to complete the form below.

  • Personalized content powered by AI: Discover engine that helps to keep you updated with highly relevant and trending content suggestions. Learn more about ContentStudio's Content Discover and Insights.
  • Create new content hassle-free: You will be able to compose fresh content for your blog or social media using their intuitive editor. Learn more about the Composer.
  • Manage it all from one place: ContentStudio allows you to streamline your content workflow by collaborating with your team members and planning campaigns from an interactive calendar or list view. Learn more about the Content Planner.
  • Spend less time and share more content: Having a step by step templates helps you set up various types of automation campaigns saving tons of time. Learn more about Content Automation.
  • Measure success and track KPIs: Don't forget that you can make informed business decisions through meaningful insights from social media analytics. Learn more about Social Media Analytics.

Share your information

Please complete the form below to submit your information for the special offer. If you have additional questions, please reach out to us via our Contact page.

 

We want to know a little bit about your social media management tool needs.

Create online courses to easily capture your target customers

Create online courses to easily capture your target customers

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CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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What would it look like if you could create online courses that attracted your target customers and helped you convert them to loyal buyers? By developing online learning, you can gain the opportunity to share your knowledge with your target customers.

Whether you call it online courses or learning online or e-learning, it's all the same. Each of these allows you to create an online environment where you can teach others by sharing your knowledge. And by sharing your knowledge, you can enrich your target customer's awareness about your given topic.

According to Forbes,

E-Learning is the future. Market research firm Global Industry Analysts projected “E Learning” would reach $107 Billion in 2015 and it did. Now, Research and Markets forecasts show triple the revenue of 2015 – e-learning will grow to $325 Billion by 2025.

Don't you want to create online courses so that you too can earn some of this money?

How to create online courses?

create online courses - kim beasley - pamper my businessNow that we know why you should create online courses, let's take a look at how you can do this. Empowering others by sharing your knowledge is a way to connect to your target customers and convert them to online buyers. Although there are many tools available for you to use to build your courses, it's important that you try different ones until you find one that fits your teaching style.

As we created our Website Coaching Academy, we found that it helps to create a basic outline and to follow it. The outline made it easy to create the content and to stay on target. Below are things we kept in mind when developing a strategy as we created our online courses. These tips are provided by Foundr.com:

  1. Define the problem: identify the issue that your customers need so you can provide a solution for it.
  2. Smoke test: validate your idea to see if your target customers are looking for this solution.
  3. Outline your course: determine learning goals that you want your students to gain.
  4. First-class of students: Before releasing your course to the public, start with a group of beta students who can “stress test” your course. Also, start creating a community where you and your students can communicate privately.
  5. Validate, reiterate, and validate again: always have in mind that you will tweak your product during the beta stage, so that you can have a better product to present to the public.

Since we now have a basic list to follow, let's take a dive into checking out the tools available to create online courses.

What tools are available to create online courses?

create online courses - kim beasley - pamper my businessThere are way too many tools to name so we will limit the list to five for you to checkout. Keep these things in mind when searching for your “perfect” online course creator:

  • Can you add your Branding to your online course?
  • Does it allow you to create a Community for your users?
  • Can you create Multiple Courses using the tool?
  • Can you set up an Affiliate program so that you can reward your users for helping promote your course?
  • Are you able to create a Survey/Quiz so that you can assess your users?

This list is a few questions that you can ask about tools you may want to assess to see if they can help you create online courses.

Here's a shortlist of tools that I assess to see if they would meet my needs. Check out all of them and then leave a comment below to let me know what you think.

  • MemberVault: Everything you need to host your courses, memberships, challenges and much more. Easily increase sales, boost engagement, build relationships and identify your best leads. Simple pricing for your needs. We are certified partners with MemberVault.
  • Zenler: Course Platform has been built from the ground up and is entirely centered around sales and marketing.
  • Mighty Networks: Bring together your content, community, and online courses all in one place. Sell subscriptions. Connect your people. Launch Online Courses.
  • Thinkific: Create online courses and membership sites with Thinkific and feel confident that you've got the easiest technology and the best support in the industry.
  • Teachable: Use Teachable to share and monetize your knowledge. And Teachable will help you every step of the way because your success is their success! Everything is teachable. Unlimited courses. Effortless setup.

As mentioned, this is a shortlist. If you are aware of additional resources that can be added to this list, please feel free to leave a comment to let us know. Some links may be affiliate links and you can find out more on our Disclaimer page.

What should be included in an online course?

pamper my business - create online courses - kim beasley

This is a great question too and we are going to take a look at what makes a successful online course. What you put into an online course is very important because you want to make it easy for your students to learn from you.

Let's take a quick look at the seven key components of a successful online course:

  1. Getting started section – this is where you can introduce and explain your course to your students. Also, giving them a guided tour through your course is helpful so that they can learn how to best use it and increase participation.
  2. Research, high market demand, and perfect topic. Start with researching the topic you want to cover. Then, make sure that it has a high market demand by your target students. Once you have refined your topic to be the “perfect topic,” create your content.
  3. Create content that speaks to your students' learning style. As you create content, make sure that you include components that will allow students to use their best learning style. According to Prezi Blog, there are four learning styles:
    1. Visual Learners: Prefer to see info and to visualize the relationship between ideas. Give them charts and graphics, make your [online course] highly visual and show the relationships between your various points.
    2. Auditory Learners: Prefer to hear info rather than reading it or seeing it displayed visually. Auditory learners like to recite information out loud to remember it; give them a chance to repeat your points back to you by asking questions and calling for audience answers.
    3. Reading/Writing Learners: Learn best when – you guessed it – reading and writing; interacting with text is more powerful for them than hearing or seeing images. Give these kinds of learners written “Quizzes” that give them a chance to write down what they have learned; present them with annotated handouts of your presentation, so they can read along with you.
    4. Kinesthetic Learners: Hands-on, experiential learners; they learn best by doing. Sprinkle in a few exercises that get your audience to stand up and move around in order to demonstrate or experience certain points (i.e. role-playing); you can also ask Kinesthetic learners to write things down in order to remember.

Incorporating these four learning styles into your online course will help you reach all those who are interested in your topic.

Final words about creating online courses

We love working with entrepreneurs to help you develop your online courses. If you feel that you would like to talk to us about hiring our team to create your online course, please reach out to us via our Contact page or send us a message via live chat in the lower right corner.