3 Simple reasons you need website live chat to engage

3 Simple reasons you need website live chat to engage

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Kim Beasley

CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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Excitement is in the air about adding website live chat so that you can engage with your website visitors! It's exciting because live chat allows you to easily engage with those who visit your website.

We want to share 3 simple reasons why you should add website live chat and how live chat can help you get connected. Then, we'll share how you can stay connected with your live chat participants.

According to Intercom,

Having conversations with your website visitors really does pay off. According to our data, website visitors are 82% more likely to convert to customers if they’ve chatted with you first. What’s more, their accounts are worth 13% more than those where the business didn’t have a conversation before sign up. Leaning into real-time conversations isn’t just a nice-to-have, it’s great for capturing and converting website visitors too.

Wow! We love seeing that customers are more likely to convert when you have a website live chat in place!

Let's dive into the 3 reasons to have website live chat

To start, “the chatbot market is estimated to reach $1.25 billion by 2025, up from $190.8 million in 2016 — meaning a compound annual growth rate of 24.3%.” (Forbes, 2019). We believe that this statistic alone is an important reason why you should integrate live chat into your website. However, we have three additional reasons why you should integrate live chat into your website:

  • Reason 1: to engage visitors with website live chat
  • Reason 2: to increase mailing list subscribers
  • Reason 3: to learn what's on the minds of your target customers

These three are not the only reasons why you need website live chat, they're just a starting point.

Reason 1: Engage visitors with website live chat

website live chat - pamper my business - kim beasleyWe began with this reason because interacting with your website visitors is a way to keep them on your website and to keep them coming back. With website live chat, you can ask them questions, share links with them, and you can even share coupons or free downloads. There are numerous ways that you can engage with your website visitors!

Keep in mind that you can actually set up automations that can interact with your website visitors via website live chat, even when you are away. This type of live chat engagement is usually done via AI (Artificial Intelligence) or when you have set up after-hours automation. Either way, it will allow you to engage with your website visitors.

Here's a cool statistic: “55% of respondents say they would most enjoy getting an instant response and answers to simple questions from a chatbot (The State of Chatbots Report, 2018). Now that's a really great reason to engage via website live chat with your visitors.

Reason 2: Increase mailing list subscribers

pamper my business - website live chat - kim beasleyDepending on the live chat software you choose, you can actually prompt your website visitors for their email address. Of course, you will need to make sure you receive their name and email address to add them to your mailing list before you actually add them. Below is a sample conversation that could happen between an agent (we call our Happiness Coordinator) and a website visitor.

  • Happiness Coordinator: Hi, welcome to our website! I'm Kimmie your Happiness Coordinator! We would love to learn if you have any questions about website optimization or website live chat.
  • Visitor: Hi, I'm new to your website. Where do you suggest I start?
  • Happiness Coordinator: Great question! May I have your name so that I don't call you “hey you?”
  • Visitor: Candance
  • Happiness Coordinator: Thank you for sharing! If you don't mind, I would love to be able to email you our chat when we finish. May I have your email too?
  • Visitor: candance@companyname.com (Note: this email is fake for the purpose of this example)
  • Happiness Coordinator: Thank you again. Now to answer your question, we have a section on our website called Getting Started which can help you learn about all the different areas of our website. Here's a link to our Getting Started section: https://helpcompany.com/getting-stated (Note: fake URL too)
  • Visitor: This is great, thanks
  • Happiness Coordinator: Do you have any additional questions for me?
  • Visitor: How can I get back to this chat once I finish the Getting Started section?
  • Happiness Coordinator: Just check your email later and you will find an email with this chat in it with a link to rejoin this chat. You can also reply to the email and it will add your reply to this chat too. Is there anything else I can help you with?
  • Visitor: No thanks, I'm good for now. I'm heading over to the Getting Started section.
  • Happiness Coordinator: Awesome! Have a great day! 😀

Did you notice how one of the first interactions was to ask for the email address? This is key to helping the growth of your mailing list. By asking for the email, you are getting permission to email the website visitor. When you do email the visitor, make sure that there is an automatic statement at the bottom of the follow-up email that goes something like this:

Thank you for choosing to share your email address with us. We have added you to our mailing list which is how you were able to receive this follow-up chat message. If you choose to be removed from our mailing list, we understand and you can click here. Otherwise, keep watching for our emails that will be packed full of tips, tools, and techniques that will help you optimize your website!

By adding this statement to your email, you are giving your website visitors a way to unsubscribe if they want to and you are letting them know what to expect when they receive an email from you in case they choose to stay.

Reason 3: Learn what's on the minds of your target customers

web live chat - kim beasley - pamper my businessWhen someone takes the time to visit your website and chooses to engage with your website live chat, that means this person just might fit your target customer persona. If this is the case, it is a good idea to find out what's on their mind by asking additional questions during the chat. Such as…

  • What is the biggest challenge that you are currently facing in your business?
  • How did you find our website?
  • If you were searching, what words did you type in that lead you to our website?
  • Which of these would describe you (provide 3 options that would lead them to one of your services, i.e., DIYer, Group coaching, 1:1 coaching)?

As you ask questions similar to these, make sure that the questions tie into you leading your website visitors to your services or products. Don't be overly aggressive when communicating about your services or products. Just do a surface share that leads them to a link on your website where they can find out more information.

Below are a few of the resources that we've tested:

Final words about website live chat

In keeping with all that we have shared, we thought it would be great if you had an online marketing database you could search to check out website live chat software. It's a great resource and it can be found on GrowVisibility (sister website). If you want to reach out to us and hire us to set up your website live chat, feel free to send us a message via our Contact page.

ContentStudio Podcast Offer – Social Media Management Tool

ContentStudio Podcast Offer – Social Media Management Tool

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Kim Beasley

CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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ContentStudio is a social media management tool that can help you streamline your social media and content marketing efforts. If you are looking for a tool that will help you simplify your process of handling social media, then ContentStudio is the perfect social media management tool you need!

Why use ContentStudio as a social media management tool?

social media management tool - contentstudio - pamper my business - kim beasleyThe benefits of ContentStudio include the following aspects, according to their website:

  • Discover: Find, analyze and share top-performing content for any topic or industry.
  • Planner: Plan and collaborate with your teams on an intuitive editorial calendar.
  • Publisher: Schedule content to all of your channels and networks from a single place.
  • Analytics: Track KPIs and measure performance across all the channels.

As you can see, using ContentStudio as your social media management tool is a great way for you to get organized. ContentStudio is a great tool to unite all of your efforts for content marketing which includes blogs, social media networks, and even newsletters. It even helps you refine your team's workflow.

What are some of the key features of ContentStudio?

Now let's take a look at some of the key features of ContentStudio so that you can better understand how it can be used to enhance your marketing efforts. Links will be included below to pages on the ContentStudio website so that you can learn more about each feature. Remember, to receive the special discount, you will need to complete the form below.

  • Personalized content powered by AI: Discover engine that helps to keep you updated with highly relevant and trending content suggestions. Learn more about ContentStudio's Content Discover and Insights.
  • Create new content hassle-free: You will be able to compose fresh content for your blog or social media using their intuitive editor. Learn more about the Composer.
  • Manage it all from one place: ContentStudio allows you to streamline your content workflow by collaborating with your team members and planning campaigns from an interactive calendar or list view. Learn more about the Content Planner.
  • Spend less time and share more content: Having a step by step templates helps you set up various types of automation campaigns saving tons of time. Learn more about Content Automation.
  • Measure success and track KPIs: Don't forget that you can make informed business decisions through meaningful insights from social media analytics. Learn more about Social Media Analytics.

Share your information

Please complete the form below to submit your information for the special offer. If you have additional questions, please reach out to us via our Contact page.

 

We want to know a little bit about your social media management tool needs.

Create online courses to easily capture your target customers

Create online courses to easily capture your target customers

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Kim Beasley

CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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What would it look like if you could create online courses that attracted your target customers and helped you convert them to loyal buyers? By developing online learning, you can gain the opportunity to share your knowledge with your target customers.

Whether you call it online courses or learning online or e-learning, it's all the same. Each of these allows you to create an online environment where you can teach others by sharing your knowledge. And by sharing your knowledge, you can enrich your target customer's awareness about your given topic.

According to Forbes,

E-Learning is the future. Market research firm Global Industry Analysts projected “E Learning” would reach $107 Billion in 2015 and it did. Now, Research and Markets forecasts show triple the revenue of 2015 – e-learning will grow to $325 Billion by 2025.

Don't you want to create online courses so that you too can earn some of this money?

How to create online courses?

create online courses - kim beasley - pamper my businessNow that we know why you should create online courses, let's take a look at how you can do this. Empowering others by sharing your knowledge is a way to connect to your target customers and convert them to online buyers. Although there are many tools available for you to use to build your courses, it's important that you try different ones until you find one that fits your teaching style.

As we created our Website Coaching Academy, we found that it helps to create a basic outline and to follow it. The outline made it easy to create the content and to stay on target. Below are things we kept in mind when developing a strategy as we created our online courses. These tips are provided by Foundr.com:

  1. Define the problem: identify the issue that your customers need so you can provide a solution for it.
  2. Smoke test: validate your idea to see if your target customers are looking for this solution.
  3. Outline your course: determine learning goals that you want your students to gain.
  4. First-class of students: Before releasing your course to the public, start with a group of beta students who can “stress test” your course. Also, start creating a community where you and your students can communicate privately.
  5. Validate, reiterate, and validate again: always have in mind that you will tweak your product during the beta stage, so that you can have a better product to present to the public.

Since we now have a basic list to follow, let's take a dive into checking out the tools available to create online courses.

What tools are available to create online courses?

create online courses - kim beasley - pamper my businessThere are way too many tools to name so we will limit the list to five for you to checkout. Keep these things in mind when searching for your “perfect” online course creator:

  • Can you add your Branding to your online course?
  • Does it allow you to create a Community for your users?
  • Can you create Multiple Courses using the tool?
  • Can you set up an Affiliate program so that you can reward your users for helping promote your course?
  • Are you able to create a Survey/Quiz so that you can assess your users?

This list is a few questions that you can ask about tools you may want to assess to see if they can help you create online courses.

Here's a shortlist of tools that I assess to see if they would meet my needs. Check out all of them and then leave a comment below to let me know what you think.

  • MemberVault: Everything you need to host your courses, memberships, challenges and much more. Easily increase sales, boost engagement, build relationships and identify your best leads. Simple pricing for your needs. We are certified partners with MemberVault.
  • Zenler: Course Platform has been built from the ground up and is entirely centered around sales and marketing.
  • Mighty Networks: Bring together your content, community, and online courses all in one place. Sell subscriptions. Connect your people. Launch Online Courses.
  • Thinkific: Create online courses and membership sites with Thinkific and feel confident that you've got the easiest technology and the best support in the industry.
  • Teachable: Use Teachable to share and monetize your knowledge. And Teachable will help you every step of the way because your success is their success! Everything is teachable. Unlimited courses. Effortless setup.

As mentioned, this is a shortlist. If you are aware of additional resources that can be added to this list, please feel free to leave a comment to let us know. Some links may be affiliate links and you can find out more on our Disclaimer page.

What should be included in an online course?

pamper my business - create online courses - kim beasley

This is a great question too and we are going to take a look at what makes a successful online course. What you put into an online course is very important because you want to make it easy for your students to learn from you.

Let's take a quick look at the seven key components of a successful online course:

  1. Getting started section – this is where you can introduce and explain your course to your students. Also, giving them a guided tour through your course is helpful so that they can learn how to best use it and increase participation.
  2. Research, high market demand, and perfect topic. Start with researching the topic you want to cover. Then, make sure that it has a high market demand by your target students. Once you have refined your topic to be the “perfect topic,” create your content.
  3. Create content that speaks to your students' learning style. As you create content, make sure that you include components that will allow students to use their best learning style. According to Prezi Blog, there are four learning styles:
    1. Visual Learners: Prefer to see info and to visualize the relationship between ideas. Give them charts and graphics, make your [online course] highly visual and show the relationships between your various points.
    2. Auditory Learners: Prefer to hear info rather than reading it or seeing it displayed visually. Auditory learners like to recite information out loud to remember it; give them a chance to repeat your points back to you by asking questions and calling for audience answers.
    3. Reading/Writing Learners: Learn best when – you guessed it – reading and writing; interacting with text is more powerful for them than hearing or seeing images. Give these kinds of learners written “Quizzes” that give them a chance to write down what they have learned; present them with annotated handouts of your presentation, so they can read along with you.
    4. Kinesthetic Learners: Hands-on, experiential learners; they learn best by doing. Sprinkle in a few exercises that get your audience to stand up and move around in order to demonstrate or experience certain points (i.e. role-playing); you can also ask Kinesthetic learners to write things down in order to remember.

Incorporating these four learning styles into your online course will help you reach all those who are interested in your topic.

Final words about creating online courses

We love working with entrepreneurs to help you develop your online courses. If you feel that you would like to talk to us about hiring our team to create your online course, please reach out to us via our Contact page or send us a message via live chat in the lower right corner.

Overcoming Fear Of Growing Your Business

Overcoming Fear Of Growing Your Business

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Kim Beasley

CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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I've been in business since the '90s, and I've gained an understanding of overcoming the fear of growing your business. So, if you are facing this same fear, you are not alone. Let me encourage you to take some time right now and define WHAT your fear is. Now, when you have written that down, continue reading to learn how you can overcome the fear of growing your business.

Fear is natural. It is an unknown factor in the future. However, when you allow that fear to overtake potential, then you are allowing it to dictate how your life will go. Now that you have your fear pinpointed, its time to move forward.

Typical Ways Of Overcoming The Fear Of Growing Your Business

When overcoming the fear of growing your business, you do not want to be alone. Finding that right fit to help cheer you along does not have to break your bank account. I have gone through the pains of growing and branding a business online, and I want to share my experiences with you. I have learned through trial and error over the years of what works and what does not.

Let me help you through your journey and get you moving down the path that will help you to build online success.

Claiming “Me Time”

When you are running a business, one of the things that you are going to find is that personal time becomes harder to get. As I have grown my business, I have been able to add members to my team. This has allowed me to outsource a lot of the tasks that I was doing myself. By delegating the work, and creating an organization that works together, productivity is at an all-time high. I can take a day off knowing that work will continue. This allows my body to relax.

By relaxing and having some downtime, I am able to be more productive. I find that I get more ideas and brainstorming done during personal time, as there is not a lot to distract me. Some of my best ideas have hit me while getting a pedicure! One piece of advice: Always carry a pen and paper or add an audio recording app to your phone. You can even use Google Keep to record and track your ideas You never know when inspiration will strike!

Optimize, Optimize, Optimize

Did I mention optimize? I cannot stress this enough! Be sure that your website, blog, and social media are optimized for maximum efficiency. For some, simply having a website is good enough. However, if you want to attract more customers, and build your client base, you need to ensure that you can be found. This rolls into BRANDING.

By branding your business, and making sure that you are visible to your target base, you can be seen so you can sell! Branding your business, and optimizing your efforts will help raise your rankings on search engines. Your target base will not find you if you are buried in the white pages. Brand yourself, optimize, and grow!

Because I optimize all of my pages and social media, I was able to be found on LinkedIn, by a corporate client. Because of this, I was able to land a five-figure, multi-year contract!  If someone tries to tell you that optimization does not work, I can tell you otherwise. I continually come up in each of the searches that the potential, now a long-time client, performed, proving that optimization DOES work.

Refuse To Barter Your Services

When it comes to bartering your services, this can be hard to get around. In the beginning, it might seem like a great idea. You get a service by providing a service in return. However, once this process is started, it can be extremely hard to break.

By realizing the worth of your business and the investment that you have made, sticking to your price list will ensure that you attract a loyal customer base. Don’t get caught in the game of “this for that.” Let your business shine!

Why Pamper My Business?

I have told you about Pamper My Business, but now I want to stress why it makes sense to use it. When you are getting ready to start your business, or are struggling to get your business out there, this is where I can help.

Pamper My Business or PMB, allows you to build and learn as you go. From WordPress training, to ensure that you are properly building your website, to using social media as a way to brand your business, this training covers all of that. However, there are many exciting areas to share with you! Also, PMB has a podcast, where I interview other entrepreneurs, giving them a spotlight to SHINE. Business visibility – plain and simple.

How to deal with the fear of growing your business

My goal is to assist entrepreneurs to get out of their own way, get over their fear, and build their business brand online. In the picture below, I am actually getting over one of my fears. Yep, I am feeding the parrot inside a bird habitat which had been a fear for me. Yet I pushed past the all-consuming fear and did it.

fear of growing your business - Kim Beasley - pamper my business

I mentioned SHINE above. I bet that you are curious as to what it means.

  • Strategic online growth planning
  • Harmonize business message
  • Innovative collaborations with peers
  • Networking with peers and followers
  • Engaging others online

Are you ready to SHINE? I want to help you grow, gain, and build a successful business!

That's what I want to do for you through Pamper My Business!

By signing up for the Pamper My Business training hub, you are gaining much more than lessons. You will get a team behind you can assist if you have any questions. By learning to overcome your fears of growing your business, you gain a deeper understanding and awareness of your brand.

Using the Pamper My Business training hub, you will get updates on our podcast and blogs. Be sure that you submit an interest form, for your chance to be interviewed on the PMB Podcast! I love to highlight entrepreneurs and their businesses!

Join me today! Let’s get you started on the path of overcoming fears of growing your business online, and SHINE!

How an Entrepreneur easily learned how to manage WordPress

How an Entrepreneur easily learned how to manage WordPress

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Kim Beasley

CEO/Small Business Google Coach at Pamper My Business
Small Business Google Coach and creator of Pamper My Business Coaching and Podcast website. Love sharing how to optimize your WordPress website for Google search engine so you can connect with your target customers and convert them to loyal buyers.
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Taking charge of your WordPress website may be a dream come true for some. Having the ability to make changes as you need to your site can be a hope fulfilled.

Not everyone wants to maintain their own sites, and that is okay. We are here for you too if you decide to outsource this service to us.

However, for you DIY'ers out there, WordPress training for entrepreneurs is perfect for you! Learn, build, and expand your site all by following our simple and straightforward training.

WordPress Training for Entrepreneurs

We want to share the story of Jerrilynn B. Thomas and why she's thankful for the WordPress training for entrepreneurs that we provide. Basically, you can delve into the training on your time. Also, this training is built with busy entrepreneurs in mind, so you can utilize this training around working your business. We understand how important your business is.

No one wants to sit through hours of training in the middle of the day. By using the Pamper Your Business Training Hub, you can go through the lessons on your time! WordPress is so much fun to use!

Jerrilynn put the WordPress training for entrepreneurs to use as she created her latest website that you will learn about later. By using what she learned, she was able to expand and build her site with ease.

Get Acquainted With Our Training:

  • Pamper My Business – This starting point gives you free resources, as well as a starting point to get your business going in the right direction.
  • Website Monthly Club – Join our monthly club and get exclusive training, guided coaching, and access to the chat, where you can ask questions and get answers from our team.
  • Private Strategy Session – Stuck with your website? Bring your questions, and let us help you! We can give you an in-depth overview of your site, and provide you with a plan to move your business forward smoothly.

The Interview with Jerrilynn

Question 1. Why did you want to learn more about WordPress?

I wanted to be in control of my web presence instead of having to wait for someone to perform updates and add content. In actuality, it makes good business sense to learn how to manage WordPress even if you have someone managing it for you. You need to understand what it is that you are paying someone to do.

Question 2. What problem did you have before you learned about WordPress?

I had to wait for things to be done on my website. Whether it was putting my site in maintenance mode, finding plugins, adding RSS feeds, etc., I was dependent on you.

Question 3. How did my WordPress coaching help prepare you to create and manage your own website?

It empowered me. You helped me learn a new skill. Because of you, I can help my daughter with her WordPress site. Kim, you and I have been through numerous websites together. Each website has stretched my knowledge due to you constantly changing where you get your themes from as well as the numerous WordPress versions. My current website project using Divi is a perfect example of your coaching skills. At first, I was hesitant to learn how to use Divi. I let you set up the first test pages. You finally took it upon yourself to show me how to browse the numerous themes to find the modules that interested me. Then you showed me to copy and paste them into an existing theme to modify it. To make sure I felt comfortable using Divi, you made a video that showed you do it step by step. Since then, I have spread my creative wings and ventured out on my own by combining features from several different Divi themes.

Question 4. What were some of the ways that I helped you learn WordPress?

Trial and error are the first things that come to mind. You let me mess up to reinforce your lessons. As you know, I love plugins. The side effects of too many plugins are bogging down your site and crashing it due to incompatibility. You saved me numerous times. I used to panic. Now I know how to log in and turn off the faulty plugins. In actuality, you sometimes trick me into learning. I get rewarded with new tools if I master the lesson you are teaching me. I don't think of you as a coach. I consider you to be one of my collaborative business partners.

Question 5. How were you able to use what you learned to create and monetize your website?

You always seem to be on top of trends in websites. Every website we've created together has been a blend of my collaborative marketing creativity and your website expertise. While the sites are under construction, we discuss my endgame along with the problems I want to solve. I've learned that a website has to tell the story of a product or service. It should be a “brochure” that highlights all of the key features along with tips on how to use them. I have implemented everything from on-site networking events, paid content submission and distribution, banner ads and directory listings to monetize my sites.

Question 6. Tell us about you: Who are you? What do you do? How can people find you online?

I am a woman on a mission to spread the message about the financial benefits of collaborative marketing partnerships. If more women joined forces to market together, there would be more female millionaires than men. I create a high profile large scale collaborative marketing projects with LinkedIn as the “backdrop” that busy business and professional women from a wide range of industries can plug their businesses into. My vision is to be the catalyst that changes the way women view and use LinkedIn for business collaboration to grow their sales and support each other so they can build multi-million dollar ventures. I am working with Kim to launch SmartWomenPartner.com before December 9, 2018.

Question 7. What was the most important thing that you gained during your learning experience?

I gained a new skill that I can monetize. I am able to manage the back end of a WordPress site. There are so many busy businesswomen who can benefit from outsourcing the management of content being published on their blog and shared on social media, having their widgets updated with fresh content, having someone upload ads and videos, etc. Would I ever offer such a service? No, I would just outsource the project to Kim. 🙂

Pamper Your Business Today

With 2019 getting ready to roll around, this is the perfect time to pamper your business. Jerrilynn showed us just how easy WordPress training for entrepreneurs was to implement. There are many different areas of training that you can take advantage of. From WordPress beginner to professionals, this training will help to revamp and energize your site. From start to finish, utilizing the WordPress training for entrepreneurs can help to breathe some new life into your site. Take advantage of the 1 on 1 strategy call to ask questions and gain some new direction.

Using the WordPress training for entrepreneurs can make your 2019 start off merry and bright. Get started with ease today!