3 Simple reasons you need website live chat to engage

3 Simple reasons you need website live chat to engage

Excitement is in the air about adding website live chat so that you can engage with your website visitors! It's exciting because live chat allows you to easily engage with those who visit your website.

We want to share 3 simple reasons why you should add website live chat and how live chat can help you get connected. Then, we'll share how you can stay connected with your live chat participants.

According to Intercom,

Having conversations with your website visitors really does pay off. According to our data, website visitors are 82% more likely to convert to customers if they’ve chatted with you first. What’s more, their accounts are worth 13% more than those where the business didn’t have a conversation before sign up. Leaning into real-time conversations isn’t just a nice-to-have, it’s great for capturing and converting website visitors too.

Wow! We love seeing that customers are more likely to convert when you have a website live chat in place!

Let's dive into the 3 reasons to have website live chat

To start, “the chatbot market is estimated to reach $1.25 billion by 2025, up from $190.8 million in 2016 — meaning a compound annual growth rate of 24.3%.” (Forbes, 2019). We believe that this statistic alone is an important reason why you should integrate live chat into your website. However, we have three additional reasons why you should integrate live chat into your website:

  • Reason 1: to engage visitors with website live chat
  • Reason 2: to increase mailing list subscribers
  • Reason 3: to learn what's on the minds of your target customers

These three are not the only reasons why you need website live chat, they're just a starting point.

Reason 1: Engage visitors with website live chat

website live chat - pamper my business - kim beasleyWe began with this reason because interacting with your website visitors is a way to keep them on your website and to keep them coming back. With website live chat, you can ask them questions, share links with them, and you can even share coupons or free downloads. There are numerous ways that you can engage with your website visitors!

Keep in mind that you can actually set up automations that can interact with your website visitors via website live chat, even when you are away. This type of live chat engagement is usually done via AI (Artificial Intelligence) or when you have set up after-hours automation. Either way, it will allow you to engage with your website visitors.

Here's a cool statistic: “55% of respondents say they would most enjoy getting an instant response and answers to simple questions from a chatbot (The State of Chatbots Report, 2018). Now that's a really great reason to engage via website live chat with your visitors.

Reason 2: Increase mailing list subscribers

pamper my business - website live chat - kim beasleyDepending on the live chat software you choose, you can actually prompt your website visitors for their email address. Of course, you will need to make sure you receive their name and email address to add them to your mailing list before you actually add them. Below is a sample conversation that could happen between an agent (we call our Happiness Coordinator) and a website visitor.

  • Happiness Coordinator: Hi, welcome to our website! I'm Kimmie your Happiness Coordinator! We would love to learn if you have any questions about website optimization or website live chat.
  • Visitor: Hi, I'm new to your website. Where do you suggest I start?
  • Happiness Coordinator: Great question! May I have your name so that I don't call you “hey you?”
  • Visitor: Candance
  • Happiness Coordinator: Thank you for sharing! If you don't mind, I would love to be able to email you our chat when we finish. May I have your email too?
  • Visitor: candance@companyname.com (Note: this email is fake for the purpose of this example)
  • Happiness Coordinator: Thank you again. Now to answer your question, we have a section on our website called Getting Started which can help you learn about all the different areas of our website. Here's a link to our Getting Started section: https://helpcompany.com/getting-stated (Note: fake URL too)
  • Visitor: This is great, thanks
  • Happiness Coordinator: Do you have any additional questions for me?
  • Visitor: How can I get back to this chat once I finish the Getting Started section?
  • Happiness Coordinator: Just check your email later and you will find an email with this chat in it with a link to rejoin this chat. You can also reply to the email and it will add your reply to this chat too. Is there anything else I can help you with?
  • Visitor: No thanks, I'm good for now. I'm heading over to the Getting Started section.
  • Happiness Coordinator: Awesome! Have a great day! 😀

Did you notice how one of the first interactions was to ask for the email address? This is key to helping the growth of your mailing list. By asking for the email, you are getting permission to email the website visitor. When you do email the visitor, make sure that there is an automatic statement at the bottom of the follow-up email that goes something like this:

Thank you for choosing to share your email address with us. We have added you to our mailing list which is how you were able to receive this follow-up chat message. If you choose to be removed from our mailing list, we understand and you can click here. Otherwise, keep watching for our emails that will be packed full of tips, tools, and techniques that will help you optimize your website!

By adding this statement to your email, you are giving your website visitors a way to unsubscribe if they want to and you are letting them know what to expect when they receive an email from you in case they choose to stay.

Reason 3: Learn what's on the minds of your target customers

web live chat - kim beasley - pamper my businessWhen someone takes the time to visit your website and chooses to engage with your website live chat, that means this person just might fit your target customer persona. If this is the case, it is a good idea to find out what's on their mind by asking additional questions during the chat. Such as…

  • What is the biggest challenge that you are currently facing in your business?
  • How did you find our website?
  • If you were searching, what words did you type in that lead you to our website?
  • Which of these would describe you (provide 3 options that would lead them to one of your services, i.e., DIYer, Group coaching, 1:1 coaching)?

As you ask questions similar to these, make sure that the questions tie into you leading your website visitors to your services or products. Don't be overly aggressive when communicating about your services or products. Just do a surface share that leads them to a link on your website where they can find out more information.

Below are a few of the resources that we've tested:

Final words about website live chat

In keeping with all that we have shared, we thought it would be great if you had an online marketing database you could search to check out website live chat software. It's a great resource and it can be found on GrowVisibility (sister website). If you want to reach out to us and hire us to set up your website live chat, feel free to send us a message via our Contact page.

Innovative Ways To Use Google For Your Small Business

Innovative Ways To Use Google For Your Small Business

Podcast: Tips About Using Google For Your Small Business

google for your small business - pamper my business - kim beasleyWelcome to Pamper My Business Podcast! Join your host Kim Beasley and co-host Jerrilynn B. Thomas as they discuss the best business and marketing strategies by sharing tips, tools, and techniques to grow your business' online visibility.

As a Small Business Google Coach, Kim Beasley has the experience to get your business found on search engines. Jerrilynn B. Thomas is an inspiring entrepreneur who creates empowering online communities. Today, these ladies are talking about Google products that can help organize and optimize your small business online.

Hi, I'm Kim Beasley and I'm a Small Business Google Coach! I'm so excited to share my business tips with you. Have you been trying to figure out how you can use Google for your small business? Are you frustrated because you are confused by all of the Google tools for small businesses? Then listen in as we share tips on using products from Google for your small business!

Jerrilynn and I have been using Google products to streamline our businesses for years because of how reliable and easy they are to use. We can use them anywhere we are and work in them from any device! For instance, I love using Google Drive to keep all my project files all in one place while also making it possible to collaborate with my remote team. We also use Google products to optimize our websites online. One of my favorite optimizing tools is Google My Business, which helps my websites get found on Google search engine.

As you work on optimizing your business and website online, using Google products can help you streamline your efforts. As your Small Business Google coach, I want to encourage you to jump in and start using each of the tools we mention in the podcast. If you need more information or would like to learn more about our website coaching program, please visit coaching.pampermybusiness.com/products!

Here's a preview of what we shared regarding Google for your small business:

  • Google Drive, Docs, Sheets, Slides, and Forms are we call the Google 5. They are all tools that can be used to organize your small business. We call them the Google 5 because these are the basic 5 Google products that you can use in your business.
  • We shared tips on how to use Google products to optimize your websites such as Search Console, Analytics, Tag Manager, Optimize, and Google My Business.
  • We also discussed why using these products can make it easier for you to optimize your website so your business can be found on Google so you can sell to your target customers.

Favorite podcast moments…

  • [2:01] We discuss the benefits Google products have for your small business so you could be found online by your target customers.
  • [4:40] Introducing the Google 5! These aren't the only Google products available, but they are the top ones you should be using for your business so you can be flexible and organized.
  • [12:32] What is optimization? Is it important for your website? Yes, it is, and we have Google tools that can help you optimize your business website online.

We'd love to hear what you learned from this podcast! Don't forget to leave a comment below and tell us about your business!

Subscribe & Review Pamper My Business Podcast

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don't miss an episode! Some episodes include giveaways or free downloads, so click below to subscribe to where you love listening to podcasts:

Now, if you’re feeling extra giving, I would really appreciate it if you left me a review! Those reviews help other people find my podcast and they’re also fun for me to read. Thank you!

Learn more about the resources mentioned:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

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Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f

ContentStudio Podcast Offer – Social Media Management Tool

ContentStudio Podcast Offer – Social Media Management Tool

ContentStudio is a social media management tool that can help you streamline your social media and content marketing efforts. If you are looking for a tool that will help you simplify your process of handling social media, then ContentStudio is the perfect social media management tool you need!

Why use ContentStudio as a social media management tool?

social media management tool - contentstudio - pamper my business - kim beasleyThe benefits of ContentStudio include the following aspects, according to their website:

  • Discover: Find, analyze and share top-performing content for any topic or industry.
  • Planner: Plan and collaborate with your teams on an intuitive editorial calendar.
  • Publisher: Schedule content to all of your channels and networks from a single place.
  • Analytics: Track KPIs and measure performance across all the channels.

As you can see, using ContentStudio as your social media management tool is a great way for you to get organized. ContentStudio is a great tool to unite all of your efforts for content marketing which includes blogs, social media networks, and even newsletters. It even helps you refine your team's workflow.

What are some of the key features of ContentStudio?

Now let's take a look at some of the key features of ContentStudio so that you can better understand how it can be used to enhance your marketing efforts. Links will be included below to pages on the ContentStudio website so that you can learn more about each feature. Remember, to receive the special discount, you will need to complete the form below.

  • Personalized content powered by AI: Discover engine that helps to keep you updated with highly relevant and trending content suggestions. Learn more about ContentStudio's Content Discover and Insights.
  • Create new content hassle-free: You will be able to compose fresh content for your blog or social media using their intuitive editor. Learn more about the Composer.
  • Manage it all from one place: ContentStudio allows you to streamline your content workflow by collaborating with your team members and planning campaigns from an interactive calendar or list view. Learn more about the Content Planner.
  • Spend less time and share more content: Having a step by step templates helps you set up various types of automation campaigns saving tons of time. Learn more about Content Automation.
  • Measure success and track KPIs: Don't forget that you can make informed business decisions through meaningful insights from social media analytics. Learn more about Social Media Analytics.

Share your information

Please complete the form below to submit your information for the special offer. If you have additional questions, please reach out to us via our Contact page.

 

We want to know a little bit about your social media management tool needs.

Create online courses to easily capture your target customers

Create online courses to easily capture your target customers

What would it look like if you could create online courses that attracted your target customers and helped you convert them to loyal buyers? By developing online learning, you can gain the opportunity to share your knowledge with your target customers.

Whether you call it online courses or learning online or e-learning, it's all the same. Each of these allows you to create an online environment where you can teach others by sharing your knowledge. And by sharing your knowledge, you can enrich your target customer's awareness about your given topic.

According to Forbes,

E-Learning is the future. Market research firm Global Industry Analysts projected “E Learning” would reach $107 Billion in 2015 and it did. Now, Research and Markets forecasts show triple the revenue of 2015 – e-learning will grow to $325 Billion by 2025.

Don't you want to create online courses so that you too can earn some of this money?

How to create online courses?

create online courses - kim beasley - pamper my businessNow that we know why you should create online courses, let's take a look at how you can do this. Empowering others by sharing your knowledge is a way to connect to your target customers and convert them to online buyers. Although there are many tools available for you to use to build your courses, it's important that you try different ones until you find one that fits your teaching style.

As we created our Website Coaching Academy, we found that it helps to create a basic outline and to follow it. The outline made it easy to create the content and to stay on target. Below are things we kept in mind when developing a strategy as we created our online courses. These tips are provided by Foundr.com:

  1. Define the problem: identify the issue that your customers need so you can provide a solution for it.
  2. Smoke test: validate your idea to see if your target customers are looking for this solution.
  3. Outline your course: determine learning goals that you want your students to gain.
  4. First-class of students: Before releasing your course to the public, start with a group of beta students who can “stress test” your course. Also, start creating a community where you and your students can communicate privately.
  5. Validate, reiterate, and validate again: always have in mind that you will tweak your product during the beta stage, so that you can have a better product to present to the public.

Since we now have a basic list to follow, let's take a dive into checking out the tools available to create online courses.

What tools are available to create online courses?

create online courses - kim beasley - pamper my businessThere are way too many tools to name so we will limit the list to five for you to checkout. Keep these things in mind when searching for your “perfect” online course creator:

  • Can you add your Branding to your online course?
  • Does it allow you to create a Community for your users?
  • Can you create Multiple Courses using the tool?
  • Can you set up an Affiliate program so that you can reward your users for helping promote your course?
  • Are you able to create a Survey/Quiz so that you can assess your users?

This list is a few questions that you can ask about tools you may want to assess to see if they can help you create online courses.

Here's a shortlist of tools that I assess to see if they would meet my needs. Check out all of them and then leave a comment below to let me know what you think.

  • MemberVault: Everything you need to host your courses, memberships, challenges and much more. Easily increase sales, boost engagement, build relationships and identify your best leads. Simple pricing for your needs. We are certified partners with MemberVault.
  • Zenler: Course Platform has been built from the ground up and is entirely centered around sales and marketing.
  • Mighty Networks: Bring together your content, community, and online courses all in one place. Sell subscriptions. Connect your people. Launch Online Courses.
  • Thinkific: Create online courses and membership sites with Thinkific and feel confident that you've got the easiest technology and the best support in the industry.
  • Teachable: Use Teachable to share and monetize your knowledge. And Teachable will help you every step of the way because your success is their success! Everything is teachable. Unlimited courses. Effortless setup.

As mentioned, this is a shortlist. If you are aware of additional resources that can be added to this list, please feel free to leave a comment to let us know. Some links may be affiliate links and you can find out more on our Disclaimer page.

What should be included in an online course?

pamper my business - create online courses - kim beasley

This is a great question too and we are going to take a look at what makes a successful online course. What you put into an online course is very important because you want to make it easy for your students to learn from you.

Let's take a quick look at the seven key components of a successful online course:

  1. Getting started section – this is where you can introduce and explain your course to your students. Also, giving them a guided tour through your course is helpful so that they can learn how to best use it and increase participation.
  2. Research, high market demand, and perfect topic. Start with researching the topic you want to cover. Then, make sure that it has a high market demand by your target students. Once you have refined your topic to be the “perfect topic,” create your content.
  3. Create content that speaks to your students' learning style. As you create content, make sure that you include components that will allow students to use their best learning style. According to Prezi Blog, there are four learning styles:
    1. Visual Learners: Prefer to see info and to visualize the relationship between ideas. Give them charts and graphics, make your [online course] highly visual and show the relationships between your various points.
    2. Auditory Learners: Prefer to hear info rather than reading it or seeing it displayed visually. Auditory learners like to recite information out loud to remember it; give them a chance to repeat your points back to you by asking questions and calling for audience answers.
    3. Reading/Writing Learners: Learn best when – you guessed it – reading and writing; interacting with text is more powerful for them than hearing or seeing images. Give these kinds of learners written “Quizzes” that give them a chance to write down what they have learned; present them with annotated handouts of your presentation, so they can read along with you.
    4. Kinesthetic Learners: Hands-on, experiential learners; they learn best by doing. Sprinkle in a few exercises that get your audience to stand up and move around in order to demonstrate or experience certain points (i.e. role-playing); you can also ask Kinesthetic learners to write things down in order to remember.

Incorporating these four learning styles into your online course will help you reach all those who are interested in your topic.

Final words about creating online courses

We love working with entrepreneurs to help you develop your online courses. If you feel that you would like to talk to us about hiring our team to create your online course, please reach out to us via our Contact page or send us a message via live chat in the lower right corner.

Using AWeber for Your  Email Marketing Needs

Using AWeber for Your Email Marketing Needs

For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing the importance of email marketing with Brandon Olson from AWeber. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.

We know that using social media to connect with your audience or customers is very important, but how can you maintain those connections? Brandon Olson, head of AWeber's PR and social media, says email marketing is your answer. AWeber is the leading email marketing and automation tool. Brandon tells us AWeber has helped businesses successfully market and sell to their audiences with email marketing.

Social media is a great way to find new connections and share fun content. The difference with using email marketing is that you maintain those connections because they are there to listen to you. Only a small percentage of your audience will see your content on social media, while your connections in your emailing list will always receive and engage with your content and updates. Brandon explains that using email marketing is another great way to build your business' visibility online with your existing audience.

PMB Nuggets shared by Kim and Jerrilynn about AWeber and email marketing:

  1. Email marketing solves a problem for your business: staying connected with your audience.
  2. Kim loves using AWeber to keep her audience updated with the latest news and blogs from her businesses.

Learn more about the resources mentioned:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f