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How to Market to Your Holiday Shopping Customers

How to Market to Your Holiday Shopping Customers

For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing how to get your business ready for your holiday shopping customers. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.

Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. You can celebrate Small Business Saturday on November 30, 2019. Today, Kim and Jerrilynn talk about how to use Small Business Saturday while marketing your business. As an entrepreneur, you'll learn how to get ready for the holiday season and how to create an ongoing mad dash for your customers so they can buy beyond just the holiday season.

While marketing to your target customers for the holiday season, remember to always identify who they are and what are their needs. In this way, you can define what they need so you can meet their needs.

PMB Nuggets shared by Kim and Jerrilynn about holiday marketing:

  1. Set up an email marketing campaign so you can keep your customers updated on the latest services or products for the holidays.
  2. Great marketing strategies to use during the holidays are contests, questionnaires, discounts, and giveaways.

Learn more about the resources mentioned:

Listen to the rest of the Small Business Saturday podcast series:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f

Using Email Marketing to Promote for Small Business Saturday

Using Email Marketing to Promote for Small Business Saturday

For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing using email marketing to promote Small Business Saturday with Brandon Olson from AWeber. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.

Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. You can celebrate Small Business Saturday on November 30, 2019. Today, Kim and Jerrilynn talk with AWeber on how to use email marketing to promote your business in time for Small Business Saturday. Using email marketing before Small Business Saturday can help increase your mailing list audience and promote your business ahead of time.

When using email marketing, make sure you tweak your email template with AWeber's Smart Designer, that way your emails are refreshed for the holidays. You should also start emailing your subscribers about your Small Business Saturday sales and promotions. Remember to always keep your emails clear and simple but actionable so your subscribers are intrigued.

PMB Nuggets shared by Kim and Jerrilynn about email marketing:

  1. Your email's subject line is the most important thing, keep it short, clear, and create interest.
  2. Short emails work best, break up your text and use language that is personable, like if you were writing to just one person.

Learn more about the resources mentioned:

Listen to the rest of the Small Business Saturday podcast series:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f

Implementing Your Small Business Saturday Strategy

Implementing Your Small Business Saturday Strategy

For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing Small Business Saturday. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.

For the month of October, Kim and Jerrilynn have chosen to focus all of the podcasts on helping entrepreneurs get prepared for Small Business Saturday. Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S.. You can celebrate Small Business Saturday on November 30, 2019. Today, Kim and Jerrilynn talk about implementing a strategy for Small Business Saturday and using PR holidays to your advantage.

By using PR holidays such as World Smile Day (Oct. 4) or National Entrepreneurship Month (November), you can bring attention and focus to your business for Small Business Saturday. Using these holidays can be helpful for your promotional efforts online. For your Small Business Saturday strategy, use email lists and marketing strategies to grow your audience. This way, you can promote your business for Small Business Saturday by using your email list.

PMB Nuggets shared by Kim and Jerrilynn about your Small Business Saturday strategy:

  1. Use PR holidays to self-promote in time for Small Business Saturday.
  2. Grow your mailing lists by using contests, giveaways, or free downloads.

Learn more about the resources mentioned:

Listen to the rest of the Small Business Saturday podcast series:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f

Creating a Small Business Saturday Strategy That Attracts Your Target Audience

Creating a Small Business Saturday Strategy That Attracts Your Target Audience

For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing Small Business Saturday. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.

For the month of October, Kim and Jerrilynn have chosen to focus all of the podcasts on helping entrepreneurs get prepared for Small Business Saturday. Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S.. You can celebrate Small Business Saturday on November 30, 2019. Today, they talk about creating a strategy for Small Business Saturday to attract more of your target audience.

One big and important thing you can do for your business is invite your customers to Shop Small® with you, and help attract new customers. They make it easy to create custom marketing materials in the Shop Small® Studio. Another tip for your Small Business Saturday strategy is to find a business partner to collaborate with and develop products and services that your target customers will buy.

PMB Nuggets shared by Kim and Jerrilynn about your Small Business Saturday Strategy:

  1. Always remember to monitor your success.
  2. Start your plan by identifying your target audience and how they will find you.

Learn more about the resources mentioned:

Listen to the rest of the Small Business Saturday podcast series:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f

Preparing For Small Business Saturday

Preparing For Small Business Saturday

For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing Small Business Saturday. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.

For the month of October, Kim and Jerrilynn have chosen to focus all of the podcasts on helping entrepreneurs get prepared for Small Business Saturday. Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. You can learn more about the history of Small Business Saturday here.

Shop Small is a nationwide movement that celebrates small businesses every day and helps communities thrive and stay vibrant. Small Business Saturday® — a special day when we can show support as a nation for small business owners and communities – helps fuel the Shop Small Movement and is the cornerstone of American Express’ Shop Small efforts.

PMB Nuggets shared by Kim and Jerrilynn about Small Business Saturday:

  1. If you’re a shopper, you can Shop Small® and share the small businesses you love year round. More places than ever welcome your American Express® Card, and you can find new favorites by exploring the Shop Small Map.
  2. If you’re a small business owner, you can celebrate customers and help attract new ones with Shop Small marketing materials from the Shop Small Studio.

Learn more about the resources mentioned:

Listen to the rest of the Small Business Saturday podcast series:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f