Why It’s Important To Optimize Your Website For Mobile

Why It’s Important To Optimize Your Website For Mobile

So, you've heard that it's important to optimize your website for mobile but you don't have any idea where to start. Then, we are glad that you have found this article because it will help clear up the confusion about mobile optimization for your website! As you work on optimizing your website, don't be afraid to try out different techniques because you can always tweak your efforts to see what works best for your website.

Why you should optimize your website for mobile

optimize your website for mobile - pamper my business - kim beasleyOK, have you heard of needing a responsive website? A responsive website means that no matter what computer or device your website is viewed on, it displays easily and clearly. This is just one of the things that you need to keep in mind when you optimize your website for mobile.

One of Google's help guides shares the following about why it is important to optimize your website for mobile:

  • Mobile-friendly sites show up higher in search results
  • Mobile searches make up more than half of searches on Google.com
  • For many advertisers, the majority of traffic comes from people on their mobile phones
  • If your site isn't mobile-friendly, visitors are 5 times more likely to leave

With these reasons, you can see that Google wants you to learn why it's important to optimize. Check out this page that Google created to help you test your site for mobile speed.

What are essential tips about website mobile optimization

optimize your website for mobile - pamper my business - kim beasleyNow that you understand why it's important to optimize your website for mobile, let's take a look at what you can do to get started. There are many ways that you can optimize your website, however, for this article, we will provide basic things that you can do to begin your efforts. We didn't want to overwhelm you with highly technical jargon. 😎

According to Moz, “Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.” Alright, now let's take a look at each of these suggestions to see what you need to do to optimize your website.

  • Responsive site design: Make sure that your website can be displayed clearly on mobile devices and simply our mobile design.
  • Site structure: Ensure that it is easy to understand how your site flows and make it easy to get from one page to the next.
  • Page speed: Create a fast loading website so that your pages will display quickly.
  • Use Schema.org: Using Schema.org can help improve your website by creating structured data markup which can help search engines to better understand the information on your website.
  • Optimize for local search: If you want to be found in local search results, then establish your website for local search by including your city and state in your site's metadata along with adding content to your pages with local area details.

How to optimize your website for mobile

optimize your website for mobile - pamper my business - kim beasleyYou've learned the “why” and “what” about optimizing your website for mobile. Now let's take a look at how you can do it. According to Quickspout, here are 10 tips that can help you make your website mobile-friendly.

  1. Install a responsive theme
  2. Simplify your menus
  3. Keep forms as short as possible
  4. Clearly display your CTAs
  5. Include a search function
  6. Make customer service easily accessible
  7. Eliminate pop-ups
  8. Avoid large blocks of text
  9. Prioritize speed
  10. Get ahead of the curve with Accelerated Mobile Pages (AMP)

If you need to learn how to do any of these, please feel free to check out the article by Quicksprout, that's mentioned above, for more details.

Final words regarding how to optimize your website for mobile

As you implement the instructions in this article, keep in mind that you should always monitor your progress. If you have questions regarding this article, feel free to contact us via our webchat at the bottom of the screen or you can reach out to us via our Contact page.

 

Great Tips For Link Building To Improve Your SEO

Great Tips For Link Building To Improve Your SEO

As a business owner, you are probably doing everything you can to optimize your website online but would you love tips for link building that will help you optimize. You may have your keywords set up and are creating engaging content for your target audience. But, did you know that link building can improve your SEO efforts? You might not even know what link building is because of how complex it may sound. But don't worry, we will break it down for you with tips for link building!

What is link building?

Link building may sound complicated, but it is actually very easy to understand. Link building means placing your website links on other websites to drive traffic back to your site. Also, you may agree to collaborate with others and choose to link to each other's websites. Link building can enhance your website authority on search engines and within your industry. However, you can't just start sharing your site links on any website.

It's important for your link building efforts to center around what is called “dofollow” links. The “follow” links can drive search engines your way through a backlink to your website. If you have “nofollow” links, then search engines won't follow your links and it may affect your ranking.

But why is all of this important and is it necessary? Well, of course, it helps your search engine optimization efforts! According to Moz, “the more high-quality websites that link back to you, the more likely you are to rank well in search results.” Keep reading for tips for link building.

Link building example

tips for link building - pamper my business - kim beasleyFor instance, let's say that Pamper My Business wrote a guest blog post for your website. In the blog post, we reference pages from our website and link back to them. This is a great example of link building because we are linking back to our website! Now, the essential thing is for those backlinks to be “dofollow” links. The key to the backlink strategy being successful, in this situation, is that the backlink is a “dofollow” link.

The results will introduce Pamper My Business to your audience, allow us to share our knowledge on your website, and increase our target audience. If Pamper My Business wants to make it a collaborative opportunity, then we would be open to having this same website create a blog post for our website and then have a “dofollow” backlink to their website.

Tips for link building

To increase your knowledge about link building, we wanted to share tips for link building that will be easy to implement and understand! We love using acronyms to help us remember important things. So for this list, we will use the acronym T.O.P.S. to help you get to the top with a link building strategy. Some of the easy SEO link building tactics include:

  • Targeted Outreach: share your content, products, or services with potential collaborative peers, leaders, or influencers in your community or industry. Communicate how your business can be helpful for their target audience.
  • Guest blogging Opportunities: this is one of the easiest tactics to follow! Contact a website owner who has a blog in your niche. Then provide a proposal for a blog post that you could write for their website. Make sure that you research their blog post so that your proposal is beneficial to the blog owner and their target audience. Ensure that they will all you to include “dofollow” links back to your website.
  • Perform broken links testing: read blogs from your industry and click on links you find. Along the way, you'll find a broken link, and this can be a great opportunity for you! You can create a similar piece of content and pitch it to the blogger. They will be happy you caught a broken link and provided them with content they can replace it with.
  • Share your content in interesting ways: Create a plan to share your content, blog posts or pages, on external websites that will allow you to have a “dofollow” backlink. A really great resource for “dofollow” backlinks is Pinterest! According to the article, “How to get a DoFollow backlink from Pinterest,”

    The DoFollow link from Pinterest is a very powerful backlink for SEO. It is great for link diversity and gives your site a strong link juice, since Pinterest has a domain authority of 93.

    Pinterest is almost a search engine in its own way. You can repurpose your content, such as making a blog post into an infographic or video and uploading it to Pinterest. Add your SEO keywords and a link directing it to your website, and you can direct your target audience there (plus also increase your engagement!).

Final words about tips for link building to help SEO

Link building is just one of the many things you can do to improve your search engine optimization efforts. However, it does take some time and dedication, and it is an online business growth activity you should plan on doing continuously. If you would like to receive coaching about link building and other SEO strategies to optimize your website, then check out our DIY Website Optimizer course! You can also reach out to our team via our Contact page to send us a message about hiring us to optimize your website for search engines.

How To Improve Your Website SEO With Google Search Console

How To Improve Your Website SEO With Google Search Console

Podcast: How To Use Google Search Console

google search console- website optimization - pamper my business - kim beasleyWelcome to Pamper My Business Podcast! Join your host Kim Beasley, your Small Business Google Coach, and co-host Jerrilynn B. Thomas, as they discuss the best business and marketing strategies by sharing tips, tools, and techniques to grow your business' online visibility. Today, these ladies are talking about how to use Google Search Console to improve your website optimization efforts.

 

We love the tips that are shared by Kim and Jerrilynn! This podcast focuses on helping you if you are having trouble getting your business found online. Are you using Google Search Console? Want to improve your search engine optimization strategy? Then listen in they share tips on using Google Search Console for website optimization.

 

Did you know that you can use Google tools to improve your website's SEO? Kim and Jerrilynn recommend you use Google Search Console. Using Google Search Console can be very important for your business website because Google will be able to make suggestions on improvements. With Google Search Console, you can see a lot of information about your site, including how much traffic and clicks your website gets. Also, it is important that you understand how Google search works. Kim and Jerrilynn go into the detail how understanding how this search engine works can help you improve your website optimization efforts so you can get found online.

 

When optimizing your website, you can achieve success if you are consistent and have a strategy. It may not be an overnight success, but keep in mind that steadily applying optimization efforts, your website can see improvements in Google search engine, and even other search engines like DuckDuckGo.com or Bing.com. As your Small Business Google coach, Kim wants to encourage you to jump in and start using each of the tools and strategies that she mention in the podcast. If you need more information or would like to learn more about Pamper My Business' website coaching program, please visit coaching.pampermybusiness.com/products!

Here's a preview of what Kim and Jerrilynn shared regarding Google Search Console:

  • They introduced you to Google Search Console with a run down of what it contains and what it can do.
  • They shared how Google Search Console can help your website optimization efforts.
  • They also shared why you should Google Search Console, including tips on how to use it for maximum results.

Favorite podcast moments…

  • [2:36] Jerrilynn shares her experience using Google Search Console
  • [3:13] Kim covers everything you can do with Google Search Console and why it's important to use for website optimization
  • [4:45] How do you index a page? What does that mean? Kim explains the process of submitting a URL so it can show up on Google search
  • [9:07] What does AMP stand for? Kim teaches us what to do with your website mobile pages
  • [11:40] Kim shows us common terminology so you can have a better understanding of using Google Search Console.

We'd love to hear what you learned from this podcast! Don't forget to leave a comment below and tell us about your business!

Subscribe & Review Pamper My Business Podcast

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don't miss an episode! Some episodes include giveaways or free downloads, so click below to subscribe to where you love listening to podcasts:

Now, if you’re feeling extra giving, I would really appreciate it if you left me a review! Those reviews help other people find my podcast and they’re also fun for me to read. Thank you!

Learn more about the resources mentioned:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f

Hey Google, How do I learn how to optimize my website for voice search

Hey Google, How do I learn how to optimize my website for voice search

Have you ever wondered about how to optimize my website for voice search? Are you open to learning how to optimize your website for when someone uses a mobile device and says “Hey, Google” or “OK, Google” or “Hey Alexa”? Then let's take a dive into Voice Search to see how you can easily optimize your website for it.

What is voice search?

optimize my website for voice search - pamper my business - kim beasleyA simple explanation of voice search is that it happens when a computer or mobile device is used to conduct a search using voice to control the process. Although there are more technical explanations, we will keep it easy to understand. That way, we can dive into explaining the high-level overview regarding the importance of the question, “How to optimize my website for voice search?”

According to SearchEngine Journal, “By 2020, up to 50% of all search activity will be conducted by voice. Businesses must start preparing and optimizing for voice search in order to get ahead of the curve.” With this in mind, it's time for us to take a look at what makes up voice engine optimization. Let's check out a few ways you can do this by sharing tips from SearchEngine Journal:

  • Optimize your business listing. This means that wherever you have your business displaying online, then you need to make sure all of your information is correct.
  • Speed up your website. Slow websites are a no-go for website visitors (views). You can lose more views by having pages that load or display very slowly.
  • Your new content strategy: Focus on Questions. One of the top ways to create content is to answer FAQs on your website. You can create FAQ pages or sections on your website.
  • Your new content strategy: Provide Answers. Creating video snippets is a great way for you to provide answers. If you create videos and post on YouTube, make sure you point back to your website.
  • Test it. Check your website against voice searches to see what you need to do to improve your results.

As you apply these tips to your website for voice search, make sure you track your efforts so that you can assess if you need to tweak any parts of your efforts. For businesses trying to grow your visibility online, it would be a good idea to concentrate on creating featured snippet content like the FAQs and videos mentioned early.

Learning how to optimize my website for voice search

optimize my website for voice search - pamper my business - kim beasleyOne of the keys to optimizing your website for voice search is that you incorporate conversational words. According to Neil Patel, keep in mind that…

On mobile, the searches are a conversation with a virtual assistant. Artificial intelligence powers voice search engines, and it becomes smarter with every conversation … If you use voice search, you will probably ask a question, like “Which restaurant serves dinner now?”

From this perspective, as you are working on optimization tasks, be ever-ready to tweak your efforts. Now, let's get started with learning what it takes to answer your question, “How do I optimize my website for voice search?”

  • Optimize your website for local content search. Remember that your target customers may do a lot of their searching via a mobile device and thus, you want your website to come up when they look for “near me” results.
  • Claim your Google My Business listing. By doing this, it can help you show up in Google search more prominently for your keywords, especially if you have optimized your listing for your keywords.
  • Make sure that your website is fast-loading. Speed is important for websites, especially on mobile when using voice search. To test if your website is optimized for speed, use Google's PageSpeed Insights.
  • Incorporate structured data into your website. Simply put, structured data is the same as schema markup and it can help give you an edge over your competitor, doing it may not affect your Google rankings. This is coded into your web pages so it's a bit technical.
  • Ensure that your website is mobile-friendly. You can find out if your website is mobile-friendly by using Google's Mobile-Friendly Tool which will test your site. The results of this test will let you know your outcome and it will also provide tips for improvement if necessary.

Final words about how to optimize my website for voice search tips

Voice search is not a fad and taking action now to optimize your website for it is very important. If you would like to receive coaching about optimizing your website, feel free to check out our DIY Website Optimizer course. Or just reach out to us on our Contact page to send us a message about hiring us to optimize your website for Google search engine.

Easily Get Found Online With Website Optimization Tips

Easily Get Found Online With Website Optimization Tips

Podcast: Tips About Website Optimization

website optimization - pamper my business - kim beasleyWelcome to Pamper My Business Podcast! Join your host Kim Beasley and co-host Jerrilynn B. Thomas as they discuss the best business and marketing strategies by sharing tips, tools, and techniques to grow your business' online visibility.

As a Small Business Google Coach, Kim Beasley has the experience to get your business found on search engines. Jerrilynn B. Thomas is an inspiring entrepreneur who creates empowering online communities. Today, these ladies are talking about website optimization tips that will easily help your business get found online.

Hi, I'm Kim Beasley and I'm a Small Business Google Coach! I'm so excited to share my business tips with you. Are you having trouble getting your business found online? Don't know how website optimization works or how to apply it? Then listen in as we share SEO strategies and how website optimization works.

As business owners, both Jerrilynn and I know the struggle of website search engine optimization. It can be a very long process, but we have developed a strategy that can help, and we want to share it with you! If you follow this strategy, your business website will grow its visibility online. That way, you can sell to your target customers! We will always be showing you what your results may look like if you apply this strategy to your online website. This search engine optimization strategy doesn't just work for your website, you can also use it on your social media profiles.

When optimizing your website, you can achieve success if you are consistent and have a strategy. It may not be an overnight success, but keep in mind that steadily applying optimization efforts, your website can see improvements in Google search engine, and even other search engines like DuckDuckGo.com or Bing.com. As your Small Business Google coach, I want to encourage you to jump in and start using each of the tools and strategies we mention in the podcast. If you need more information or would like to learn more about our website coaching program, please visit coaching.pampermybusiness.com/products!

Here's a preview of what we shared regarding search engine optimization:

  • We introduced Pamper My Business' Website Optimization Strategy. There are four steps in our website strategy: assess, plan, implement, and check. Follow these steps, and you're on your way to growing your online visibility!
  • We saw the results of applying the optimization strategy on our websites and social media profiles, such as LinkedIn and Google My Business.
  • We also discussed why optimizing your website is important. If your business website is seen online by your target audience, you'll be able to sell your services or products to them.

Favorite podcast moments…

  • [1:26] I introduce my Pamper My Business Optimization Strategy that is taught through Pamper My Business Coaching Academy. Jerrilynn also gives us a summary of her experience in learning with Pamper My Business' course.
  • [5:00] What are SMART goals? We'll tell you all about them and why they are so important for your overall business strategy.
  • [6:58] Jerrilynn tells us about her experience with optimizing her website and developing SMART goals for her business.
  • [8:30] We discuss the results of applying the APIC process to our websites and social media profiles, and my website ranking over time.
  • [12:15] How important is Google My Business? Jerrilynn gives us an example with her own experience.

We'd love to hear what you learned from this podcast! Don't forget to leave a comment below and tell us about your business!

Subscribe & Review Pamper My Business Podcast

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don't miss an episode! Some episodes include giveaways or free downloads, so click below to subscribe to where you love listening to podcasts:

Now, if you’re feeling extra giving, I would really appreciate it if you left me a review! Those reviews help other people find my podcast and they’re also fun for me to read. Thank you!

Learn more about the resources mentioned:

Get in contact with Kim:

Get in contact with Jerrilynn:

Connect with PMB on social media:

*** Featured Sponsor ***

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5f

Podcast editor: Christopher Wright – https://nolistmarketing.com/2448f